Metric v1.0, updated 2026-07-07

What internal PageRank is

How link equity flows through your own site, and why buried pages lose out.

Internal PageRank is a score for each page based on how your own links point around your site. It works like the original PageRank: a page passes a share of its score along each followed link, the shares add up, and the process repeats until it settles. A damping factor of 0.85 keeps it stable and models a reader who sometimes stops and jumps elsewhere.

The point is that not all pages are equal in the eyes of a crawler, and your linking decides which. A page linked from many strong pages inherits their weight. A page reached only through the nav or footer, or buried several clicks deep, gets little, even if the content is your best.

Topkay computes this over a crawl of your site and shows it per page in the link graph. Use it to find valuable pages starved of internal links, and to see where equity leaks: links to dead pages, to noindex pages, or out through tracking parameter URLs.

To raise a page, add contextual links to it from relevant pages that already have weight. To stop a leak, fix or remove links into dead ends.

Read next

What is ARMX

Agent Readiness and Machine eXperience: the five things every machine does with your site, and the one score that measures them.

What is answerability

How easily an AI answer engine can find and lift the answer from your page.

SEO, AEO and GEO, the difference

Ranking pages, being the answer, being cited by models. Three jobs, not three names.

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