Tutorial v1.0, updated 2026-07-07

How to read a Topkay audit

What the score, the lenses and the fixes mean, and where to start.

The outcome: you know what the audit is telling you and what to do first.

  1. Start with the grade and score, a weighted roll up of every check out of 100. It is a temperature, not the point. The point is the checks under it.
  2. Read the three lenses. Search is classic SEO: can engines crawl, understand and rank the page. AEO and GEO is whether an AI can read, answer from, and trust it. Origin is whether the raw page, before any JavaScript, holds the content. A page can pass one lens and fail another.
  3. Go to the top issues. Each is a real check with a status and a plain fix, ordered by weight, so the top ones move the score most and usually matter most.
  4. Fix the blocking ones first. If a crawler cannot reach the page, or the content is only there after JavaScript, nothing else counts. See find why an AI cannot read your page.
  5. Use the Learn link on each result to understand the why, and Fix-it to generate the markup a fix needs.

The audit is a single URL. To see the same checks across your whole site, build your twin.

Read next

What is ARMX

Agent Readiness and Machine eXperience: the five things every machine does with your site, and the one score that measures them.

What is answerability

How easily an AI answer engine can find and lift the answer from your page.

SEO, AEO and GEO, the difference

Ranking pages, being the answer, being cited by models. Three jobs, not three names.

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